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Digital Marketing Manager B2B

Job Beschreibung

Bitte haben Sie etwas Geduld Sie werden zu unserem Partner weitergeleitet.

We are passionate about what we do and want to show
companies across all industries how our solutions can help them make more
profit. This is why we are looking for a Digital Marketing Manager to focus on
planning and executing all our digital campaigns – inbound and outbound. You
have a solid background in online lead and demand generation, search engine
marketing, social media, retargeting, content marketing, and analytics. On top
of that you can manage campaign direction into deliverables that generate leads,
engage users, and nurture opportunities. Sounds like you? Then it’s the perfect
role for you.Your responsibilities:Being responsible to
successfully plan and execute digital campaigns through a broad range of
appropriate B2B digital marketing channels – to grow the business through
increased awareness and lead generation
Using SEO, SEA,
retargeting, email marketing, website personalization and social media to
achieve digital goals
Collaborating with
internal teams to create and optimize landing pages
Implementing email
campaigns, focusing on lead nurturing and sales enablement
Maximizing Webtrekk’s
presence on social media
Creating a holistic
reporting framework across all channels for different stakeholders
Staying on top of the fast-changing digital marketing
landscape
The
assets you bring to the team:

Most important, a
data-driven mindset and interest in all things tech-related
3+ years of relevant digital marketing
experience, ideally in the B2B context
Proficient in
managing integrated online campaigns and projects with multiple stakeholders
Well-developed
technical skills, because Marketing has never been more data driven
Demonstrable
experience in SEA, SEO, retargeting and social media advertising
Experience in
crafting, running and optimizing outbound email campaigns
Expertise in
analytics and reporting digital marketing KPIs
Native English language skills and good German
or vice versa
We
offer you:
Prospect: We are a continuously growing team
with experts in the most future-oriented fields of customer intelligence. We
are dealing with real big data scenarios and data from various business models
and industries. Apart from interesting tasks we offer you considerable freedom
for your ideas and perspectives for the development of your professional and
management skills.
Team oriented atmosphere: Our culture embraces integrity, team
work and innovation. Our employees value the friendly atmosphere that is the
most powerful driver within our company.
Goodies: Individual trainings, company ticket,
team events, table soccer, fresh fruits and a sunny roof terrace.Who we are?

Webtrekk
is an independent customer analytics platform that allows our clients to connect,
analyze and activate their user and marketing data across all devices. We
believe in an open and independent internet that is respecting people’s rights.
Data is at the heart of every great digital experience, and we help create
those experiences. We love data! We believe in data-driven decisions, and so do
our customers, among them FlixBus, Hugo Boss, Esprit, BNP Paribas, Red Bull
Media, Die Zeit, Deutsche Telekom and many more.

Founded
in 2004, Webtrekk is headquartered in the heart of Berlin and has offices in
China, Italy, Spain, the Netherlands and Singapore. Our team of 130-plus
Webtrekkers is all about setting benchmarks in the industry by creating the
very best customer analytics solution.

Interested?

We
look forward to receiving your complete online appli

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